Setup · Step 1 of 2

Connect your campaign stack.

Bring your products, creative intelligence, and email platform together. You’ll only need to do this once.

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Connect your store and email platform to continue.

Campaign · Step 2 of 3

What should this email achieve?

Choose the goal of this email. Punk Puffin will determine the strongest creative angle and call to action.

Campaign name Campaign goal Offer, Incentive or Storyline Optional

Behavioural psychology cues Optional

Select up to two cues for Punk Puffin to use naturally within the first two paragraphs.

ScarcityHighlights genuinely limited availability so readers understand that waiting could mean missing out.

Social proofReassures readers with credible evidence that other customers already choose, use or value the product.

Curiosity gapReveals enough to create interest while leaving a useful unanswered question that encourages the reader to continue.

Pattern interruptBreaks the expected email rhythm with a relevant, unexpected opening that earns renewed attention.

Loss aversionFrames the genuine benefit, opportunity or experience the reader could lose by deciding not to act.

UrgencyGives readers a truthful, time-based reason to act now instead of postponing the decision.